The Importance of The Media During The Elections
Media, plural of Medium, is a Latin word which literally means an intervening agency, means or instrument used to store and deliver information or data. In general, it is termed as a means of general communication, information or entertainment covering multiple modes such as press, photography, advertising, cinema, broadcasting (radio and television) and publishing. The term Media was first applied to newspapers about two centuries ago and since then it has also obtained a political connotation covering all mediums used to communicate political information to cross section of people that reaches and influences them as well. Initially covering newspapers and magazines only as print media, it... more