Media is a force that may produce effects on the society positive or negative but it depends how much the driving force is aware of its aftershocks once a message is disseminated to masses. Governments do use media as a source of manipulation and are engaged in setting the agenda of masses at large scale through media sources. If this force intended for right direction it will produce productive results for the society as “Development Journalist” the term introduced in late 90s is still as much applicable as it was after the disastrous use of media for sole purposes by west forces to attain the power in general. Political system nurturing needs the fertilizer of healthy and free flow of information from every corner of the world and the information should be treated with the owed admiration without any prejudice of peripheral of semi peripheral Nations. When there is a free flow of information and the agenda setting role of media is on right direction let’s say for development of the society its outcome will directly affect the working pattern of governments in productive manner. When media start distributing the knowledge of rights of common people and duties of rulers it will surely bring a transparent, accountable and favorable political system that could serve the purpose of fulfillment of needs of public. Certainly the spread of information from one part to another with the help of communication channels and modification of the tools of mass media via technological development time to time has made the effort of sharing knowledge, wisdom, culture, experiences and experiments possible in very short time that formed a global society learning and sharing from each others. Media for the democracy promoters that corporate ownership and commercial pressures sway media content, sharply limiting the range of news, opinions, and entertainment citizens collect. Therefore, they call for a more equal distribution of economic, social, cultural, and information capital, which would lead to a more informed citizenry, as well as a more enlightened, representative political discourse.
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